PPC strategies are mostly based on knowing what you’re looking for, your target audience, geotargeting,
CPC, and more. Also, knowing what you don’t actually want is equally important.
Platforms like Google Ads and those of PPC give you the space to add factors in your campaign that limit
and prevent your ads from being seen in specific avenues.
When fruitful PPC is reaping a return on the ad spend, you don’t need to take it lightly. Except you have a
goal that ends at getting multiple low-quality views. Else you have to be quite selective as per the
keywords you choose. Negative keywords are meant to help you separate Keywords that are good from
ineffective ones.
Sometimes, it can be confusing dealing with PPC, even if you are partnering with a Google Adwords NZ
agency. What is the correct method to select the best settings from a massive number of keywords,
audiences, landing pages, and ad copy?
You can consider various ways with which to optimize your dizzying campaign.
The good thing is the ease at which negative keywords can be understood and put to use without much
difficulty. One would say that they’re pretty underrated as a Google Ads feature that supplements any
keyword strategy and improving results.
What do negative keywords refer to?
Negative keywords simply specify that there are certain keywords you don’t want your ad to show for. For
instance, if you consider “cheap landscaping in Auckland NZ” a negative keyword, then your ad won’t pop
up in the search results when someone searches for that keyword. That applies to local NZ searches but
also anywhere else in the world.
To protect their websites from irrelevant traffic, brands usually shield themselves with negative keywords.
Examples of common negative keywords are phrases with words such as “cheap,” “free,” “luxury.” and
“bargain,”
Negative keywords offer an improved structure to the keyword strategy you employ. They harness your
campaign in, directing more relevant traffic towards your ads. The benefits are enormous and include the
budget the strategy saves for you as well the increasing Conversions they generate.
Do negative keywords matter and why?
To be straightforward, the answer is YES, they matter. Unfortunately, most brands ignore negative
keywords by going straight away into the standard keyword strategy they prefer, thinking it’s enough.
It’s better to always respect the PPC strategy by optimizing for negative keywords.
This free feature comes with three big benefits for brands.
1. Save money
Everyone definitely wants to be able to save money on PPC. With negative keywords, you can preserve a
lot of your budget if you find out how to display your ad to enough relevant users.
Note that using a shotgun keyword strategy without any negative keywords, you can get tons of views,
but the problem is, result-wise, they won’t be useful. Though your ads will pop up less, the paradox is
more people will have to click it.
2. Increase ROAS
Since your strategy also involves protecting your budget from being overspent in avoidable situations as
you target audience more efficiently, the results will be seeing a satisfactory return on investment coming
from your ad spend (ROAS).
2.Protect your brand
It’s with the use of negative keywords that you can easily be in control of the conversation happening
around your brand. Take for instance, if you’re dealing with a luxury brand, then you want keywords such
as “cheap” or “free.” to have anything to do with your brand. You’ll aim at preserving the integrity of your
brand by prudently associating yourself with only keywords that define your brand.
Conclusion
Stop throwing away money
Any certified and professional Google Adwords NZ agency will tell you: Negative keywords aren’t
useless.
They help to save on fruitless ad spend, leading to more effective lead magnets.
In case you snubbed them completely, think about whether you can justify the amount of waste generated
by your ads.
But if the problem is that you’re not using them in the right place, then learn further about the
fundamentals of using ads such as user intent as well as keyword relevance. Once learned, implement
the knowledge.
Have some time working on making your match types perfect. A single negative keyword that matches
poorly can result in terrible waste.
Most importantly, stay consistent. Research, build lists and let laziness not be an obstacle to adding
them.
Applying this concept of negative keywords is not complicated like you may think. These are lego blocks
that include an open instruction booklet designed to help you build success step by step.