Moderation of UGC is a crucial part of a brand’s online reputation. Well-moderated content makes a brand more authentic, friendly, approachable and talked about. It also helps to keep the riff and raff out.
Hate speech, graphic images and videos, nudity, spam, scams, and other forms of harmful content interrupt user experience and dissolve trust in the community. Moderation tools must be reactive and proactive to address this.
Automated moderation
User-generated content is images, videos and text that are created by customers, contributors, fans, or ambassadors of a brand. It can be posted on a company website, community forum, or social media page. Moderation is important to ensure that the content does not violate any laws or damage a brand’s reputation. It also helps prevent fake or offensive content from being seen by users.
Automated UGC moderation is an effective way to screen content quickly. It can reduce the time required for moderation by allowing human moderators to focus on more important issues. This approach can also save money by reducing the monthly software subscription fee.
A UGC moderation system should include clear guidelines that are transparently shared with all parties. It should also be able to flag and prioritize content for human review. It should also have an option for users to report offensive content. This can help improve workflow and increase productivity. It can also reduce the risk of exposure to disturbing and traumatic content.
Human moderation
UGC moderation is an essential part of any platform’s online safety strategy. It ensures that content does not infringe on users’ rights and allows for a safe, thriving digital landscape. In addition, effective moderation can help shape social dynamics and encourage supportive online communities.
The unfathomably vast amount of user-generated content out there requires monitoring. Without a system in place, your brand could be exposed to damaging content. Whether you run a social media feed or a B2B website with comments, every business that accepts UGC needs to use moderation tools.
The best way to do this is by implementing an automated system that can filter out no-go posts automatically. This can save you time and money while still allowing for human review in cases of sensitive material. Moreover, it can help you comply with regulatory measures while still protecting the safety of your users. This is a crucial step in building trust and maintaining your brand’s reputation.
Automated curation
The goal of automated curation is to automate the process of finding information relevant to a curation task and then transposing this information into a database. Currently, curators have to search manually for the information they need, often using a combination of text filters and partially pre-filled forms. This is a very time-consuming and error-prone process. The goal is to increase the efficiency of curation and ultimately reach a quality level that matches manual curation.
To evaluate the performance of this approach, we used an experiment to curate a set of articles regarding microRNAs potentially involved in idiopathic pulmonary fibrosis. This experiment showed that the proposed system improved curation efficiency by up to 12 times, allowing untrained curators to process more than one article per day.
Companies need to be thoughtful about implementing automated curation tools. They must be easy to use and digest to help employees move fast without disrupting business. For example, the tool should provide clear explanations of each step in the workflow so that employees can understand how to use it.
Human curation
Today, anyone can create and share content on their favorite websites. However, these platforms require moderation to keep users safe and happy. Moderation may involve human or automated software, or a combination of both. It can also include the use of tools to block internet trolls and spam content. Moderation is a vital part of user-generated content, and it offers many career opportunities.
UGC can boost a brand’s image and build trust with consumers. It can also help potential buyers make a buying decision. But, if you are not careful, it can also destroy your reputation. This can cost you money in law suits and marketing to rebuild your image.
While the online world is a volatile place, you can minimize damage by implementing a thorough UGC moderation process. This will protect you from lawsuits, maintain your audience’s trust, and promote a healthy community. You can even use the process to find brand ambassadors and customer photos that show your product in the best light.